Maybelline’s Ad Campaign Uses Men With Full Beards to Promote New Lipstick Line and the Internet Reaction Was Dramatic

Cosmetics giant Maybelline has recently found itself embroiled in controversy after using male makeup artists to promote its new product lines. Here’s the full story.

Men in Makeup Promotion

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In an attempt to promote its new lipstick during an Amazon Prime Day event, Maybelline employed makeup artist Ryan Vita as a “Maybelline Partner.”

Pretty in Pink? Some Thought Not

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In the promotional video, Vita is seen applying bright pink lipstick, a move that triggered negative reactions from social media users.

The Disturbing Post

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Some users criticized the brand for featuring men in makeup tutorials, while others found the posts disturbing and off-putting. 

There Were More

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The controversy escalated further when makeup artist Zak Taylor was also featured in another post promoting a 4-in-1 makeup applier for the summer season.

Social Media Backlash

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The decision to feature men in makeup tutorials quickly sparked a backlash on social media.

The Appropriateness 

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Numerous users expressed their disapproval, with comments ranging from feeling disturbed by the posts to questioning the appropriateness of men doing makeup tutorials.

No More Maybelline 

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Some users even expressed their reluctance to purchase Maybelline products after seeing the videos, leading to a wave of negative sentiment toward the brand.

They Had a Trans Influencer Too

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This is not the first time Maybelline has faced controversy related to its choice of influencers.

Earlier this year, the company sponsored transgender influencer Dylan Mulvaney, which resulted in threats of a public boycott.

The Bud Light Boycott

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Mulvaney, who had partnered with other brands like Bud Light, faced backlash from both conservatives and liberals.

The Division

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Conservatives bashed Bud Light, accusing the company of meddling in divisive culture war issues, while liberals criticized the brand for not standing by Mulvaney in the face of criticism.

Taking a Stand Doesn’t Always Increase Popularity

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The incident serves as a reminder that taking a stance on hot-button issues can have both positive and negative consequences for businesses.

Why Are Companies Doing This?

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The HRC’s Corporate Equality Index evaluates companies based on criteria such as workforce protections, inclusive benefits, supporting an inclusive culture, and corporate social responsibility.

They Can Alienate Their Customer Base

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Businesses that prioritize these factors may gain higher scores on the index but risk alienating conservative customers in the process.

Balancing Societal Expectations

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In the case of Maybelline, the backlash it has faced demonstrates the challenges brands face in navigating societal expectations and balancing diverse perspectives.

Should Women or Men Boycott?

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Several social media users expressed their thoughts on the incident.

One Twitter user wrote, “Women should just boycott make-up. What are men going to do?”

There’s No Problem With Men Wearing Makeup

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Another YouTube user commented, “New romantics in the eighties wore makeup. David Bowie did. I don’t have a problem with men wearing makeup but they would be a minority compared to women. So if Maybelline wants to put out ads to appeal to men, sales are going to drop. I do not aspire to look like a man with a beard wearing makeup…”

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In a recent incident that has gained significant attention, a passenger on an airplane found himself in a situation that epitomized the stereotype of a “Karen.” Caught on video, the passenger attempted to explain his way out of trouble when police officers were called to remove him from the flight after allegedly throwing a fit when he was denied a cocktail before takeoff. First-Class Idiot Had to Be Forcibly Removed From a Flight Due to His Fuss Over a G&T – His Cries of Distress Like Music to Fellow-Passengers Ears!

Walmart Employee Terminated After 16 Years As She Exposed Dark Side of Retail Online

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Platforms like TikTok have become a popular outlet for users to share behind-the-scenes revelations about various industries, shedding light on their harsh realities. From Domino’s delivery drivers exposing their meager tips to Instacart shoppers calling out fraudulent refund attempts, these revelations can have unintended consequences when higher-ups take notice. Walmart Employee Terminated After 16 Years As She Exposed Dark Side of Retail Online

Toxic Church Called Him a “Bad Believer” and Were Shocked When He Wasn’t the Only One Abandoning His Faith!

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In a story of conflicting beliefs and personal experiences, a Reddit user finds himself at odds with his brother after inadvertently convincing his church mentee to leave the church. Toxic Church Called Him a “Bad Believer” and Were Shocked When He Wasn’t the Only One Abandoning His Faith!

His Boss Insists “You’re All Replaceable!” – Burnt-Out Employee Decided to Put This to the Test at Their Busiest Time of Day!

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This Redditor tells the story of how working in the fast food sector really drove him round the bend. His Boss Insists “You’re All Replaceable!” – Burnt-Out Employee Decided to Put This to the Test at Their Busiest Time of Day!

10 Forbidden Topics That Needn’t Be Off-Limits! Are You Brave Enough to Discuss Them?

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Can you think of an example of something that has been considered controversial but, in your opinion, shouldn’t be? 10 Forbidden Topics That Needn’t Be Off-Limits! Are You Brave Enough to Discuss Them?

The post Maybelline’s Ad Campaign Uses Men With Full Beards to Promote New Lipstick Line and the Internet Reaction Was Dramatic first appeared on Wealthy Living.

Featured Image Credit: Shutterstock /Ranta Images. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.

This post is based on dailymail but the names have been changed.

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