Braun Causes Division for Featuring Trans Man in Shaving Ad

In a move towards inclusivity, Braun’s recent advert for their Hybrid Trimmers featuring a Trans man has ignited a controversial debate. Here’s the whole story.

The Ad

Image Credit: Shutterstock / Panchenko Vladimir

The Advertising Standards Authority (ASA) has confirmed the reception of complaints about the advert, prompting a review.

The ad featured a Trans model displaying his double mastectomy scars.

The Trimmer

Image Credit: Shutterstock / darksoul72

According to Braun’s website, the Series X Hybrid Trimmers are marketed as a versatile tool that enables users to effortlessly trim, style, and shave.

Critics Shared Their Concerns

Image Credit: Shutterstock / photoschmidt

However, the inclusivity of the brand’s messaging has encountered resistance from anti-trans campaigners.

Shockingly Immoral

Image Credit: Shutterstock / Roman Samborskyi

Maya Forstater, in an interview with The Telegraph, expressed her dismay, deeming the advert “shockingly immoral.”

The Prediction

Image Credit: Shutterstock / eamesBot

Meanwhile, TalkTV presenter Julia Hartley-Brewer predicted a decline in Braun’s sales due to their decision to feature a trans model.

Irresponsible Advertising

Image Credit: Shutterstock / Andrei Porzhezhinskii

In a televised debate on “irresponsible advertising,” Hartley-Brewer explained her personal aversion to the ad, making it clear that her sentiments were not rooted in transphobia.

Gender Dysphoria

Image Credit: Shutterstock / Dmytro Zinkevych

She labeled the campaign as “horrific” and linked it to gender dysphoria, which she classified as a mental health condition.

Several Critics Joined In

Image Credit: Shutterstock /

James Esses, another vocal anti-trans campaigner, echoed Hartley-Brewer’s sentiments and called it doubly disgraceful.

There Were Support

Image Credit: Shutterstock / Kues

However, Chay Brown, the operations director at the pro-trans organization TransActual, expressed his shock at the offense taken and support for the campaign.

Brown said, “It’s a man advertising a shaving product; shirtless men doing this are nothing new.”

We Applaud Braun

Image Credit: Shutterstock / Wasan Tita

He commended Braun for their inclusive casting, saying, “We applaud Braun for their inclusive casting. By [featuring] a trans man in their advertising, they’re reflecting the fact that some trans men and non-binary people (and trans women) use their products.”

The Importance of the Advert

Image Credit: Shutterstock / pathdoc

Brown also underscored the importance of companies reflecting their entire customer base because “that’s part of building an inclusive society.”

This Has Happened Before

Image Credit: Shutterstock / Cineberg

However, this was not the first time a razor company has encountered a transphobic backlash.

A Similar Incident

Image Credit: Shutterstock / Roman Samborskyi

In June 2022, Harry’s faced similar opposition for collaborating with transgender influencer Luke Wesley Pearson.

The Public Shared Their Views

Image Credit: Shutterstock / Evolf

Several commenters expressed their thoughts on the incident.

One wrote, “I would rather use a straight razor than purchase a product from a company that does not know what a man is.”


Image Credit: Shutterstock / WAYHOME studio

Another added, “They are basically just saying trans people shouldn’t exist at this point – bigots love having a group they feel they can attack freely… trans people are bearing the brunt of a lot of rage those bigots harbor to every minority they can’t publicly slur anymore.”

Capitalism at Its Finest

Image Credit: Shutterstock / Stokkete

A third commented, “He’s actually able to grow a beard. They’re expanding their marketing to include ALL who could benefit from their merchandise. I don’t see an issue with it. Why do people feel threatened by this? It’s capitalism at its finest.”

The post Braun Causes Division for Featuring Trans Man in Shaving Ad first appeared on Back Edge News.

Featured Image Credit: Shutterstock / Motortion Films. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.

+ posts

Leave a Comment