Dove Faces Widespread Condemnation for Hiring Controversial Activist Zyahna Bryant

Dove, the famous soap brand, is at the center of controversy after hiring Zyahna Bryant, a prominent Black Lives Matter activist, for a ‘fat liberation’ campaign. Here’s the whole story.

“Fat Liberation” Campaign

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Bryant, who proudly identifies as a plus-size influencer, posted on Instagram last week about her role as a Dove ambassador and her involvement in the “fat liberation” campaign.

Partnering With Dove

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In her post, she wrote, “‘#DovePartner Fat liberation is something we should all be talking about!’ That’s why I am partnering with Dove, to support the work of @naafaofficial, @flareforjustice in the Campaign for Size Freedom.”

She also urged others to share their stories of ‘fat liberation’ using the hashtag #sizefreedom and by tagging @dove.

The Criticism

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While Bryant received considerable support from her 27,000 Instagram followers for championing ‘fat liberation,’ her association with the cancellation of Morgan Bettinger triggered widespread condemnation online.

The Problem

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The controversy surrounding Bryant dates back to July 2020 when she claimed to have overheard threats made by Morgan Bettinger, a white student, against Black Lives Matter protesters in Charlottesville.

She Misheard

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However, Bryant later admitted that she might have “misheard” the alleged threats.

Bettinger subsequently faced a barrage of abuse and a concerted campaign to have her removed from the University of Virginia.

Both staff and students united against her, effectively jeopardizing her future prospects.

First Rally at the Age of 12

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Zyahna Bryant, who has gained recognition as a BLM activist, started her advocacy efforts at a young age.

Her website recounts her first rally at the age of 12, where she organized a demonstration for justice in the Trayvon Martin case.

Critics Are Boycotting Dove

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Carole Thorpe, a resident of Charlottesville, Virginia, expressed her outrage by sharing a photo of three Dove soap bars thrown in the trash.

Thorpe wrote, “After hearing that Dove Beauty chose Zyahna Bryant – who ruined Morgan Bettinger’s life – for their ‘fat acceptance ambassador,’ THIS lifelong large lady and now former Dove customer tossed out the last three bars of Dove product she will EVER buy. I have written to Unilever too.”

The Public Shared Their Thoughts

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Numerous others echoed her sentiments online, with many pledging to stop purchasing Dove products.

Elon Musk Commented

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Even Elon Musk weighed in on the Dove-Bryant partnership and commented: “messed up.”

Worse Than Dylan Mulvaney

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One wrote, “This woman put another UVA student through hell, and it was all a woke lie. Shame on Dove for hiring her. Worse than Dylan Mulvaney. #BoycottDove.”

Work Going Down the Drain

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Another added, “I’m sure the American Heart Association and the fight against diabetes love seeing all their work going down the drain.”

List of Banned Products

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A third commented, “Add that to my list of banned products. There are so many other soaps to select. Advertisers need to target their demographics better.”

Never Buy Dove Again

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A fourth wrote, “I’ll have to toss my Dove products and never buy them again!”

Similar to Bud Light

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As the backlash against Dove intensifies, many draw parallels with a previous corporate misstep involving Bud Light.

Decline in Sales

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The beer brand’s decision to partner with transgender influencer Dylan Mulvaney to celebrate a year of living as a woman resulted in a furious backlash and a significant decline in sales.

The post Dove Faces Widespread Condemnation for Hiring Activist first appeared on Back Edge News.

Featured Image Credit: Shutterstock / Tamara Lopdell. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.

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