In a move towards inclusivity, Braun’s recent advert for their Hybrid Trimmers featuring a Trans man has ignited a controversial debate. Here’s the whole story.
The Advertising Standards Authority (ASA) has confirmed the reception of complaints about the advert, prompting a review. The ad featured a Trans model displaying his double mastectomy scars.
According to Braun’s website, the Series X Hybrid Trimmers are marketed as a versatile tool that enables users to effortlessly trim, style, and shave.
Critics Shared Their Concerns
However, the inclusivity of the brand’s messaging has encountered resistance from anti-trans campaigners.
Maya Forstater, in an interview with The Telegraph, expressed her dismay, deeming the advert “shockingly immoral.”
Meanwhile, TalkTV presenter Julia Hartley-Brewer predicted a decline in Braun’s sales due to their decision to feature a trans model.
In a televised debate on “irresponsible advertising,” Hartley-Brewer explained her personal aversion to the ad, making it clear that her sentiments were not rooted in transphobia.
She labeled the campaign as “horrific” and linked it to gender dysphoria, which she classified as a mental health condition.
Several Critics Joined In
James Esses, another vocal anti-trans campaigner, echoed Hartley-Brewer’s sentiments and called it doubly disgraceful.
There Were Support
However, Chay Brown, the operations director at the pro-trans organization TransActual, expressed his shock at the offense taken and support for the campaign.
Brown said, “It’s a man advertising a shaving product; shirtless men doing this are nothing new.”
We Applaud Braun
He commended Braun for their inclusive casting, saying, “We applaud Braun for their inclusive casting. By [featuring] a trans man in their advertising, they’re reflecting the fact that some trans men and non-binary people (and trans women) use their products.”
The Importance of the Advert
Brown also underscored the importance of companies reflecting their entire customer base because “that’s part of building an inclusive society.”
This Has Happened Before
However, this was not the first time a razor company has encountered a transphobic backlash.
A Similar Incident
In June 2022, Harry’s faced similar opposition for collaborating with transgender influencer Luke Wesley Pearson.
The post Braun Faces Split Opinions for Showcasing Transgender Man in Shaving Advertisement first appeared on Back Edge News.
Featured Image Credit: Shutterstock / Sophon Nawit. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.