YouTube and TikTok Now Dominate Teen Life, Says Gallup Social Media Survey

In today’s digital age, social media has become an integral part of the lives of teenagers. A Gallup survey conducted between June 26 and July 17, 2023, revealed some intriguing insights into the social media habits of American teenagers. 

Deeper Dive

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While the headline statistic indicated that 51% of U.S. teenagers spend at least four hours daily on social media platforms, a deeper dive into the data brings to light various nuances shaping this phenomenon.

Age and Gender Disparities

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The survey found that the time spent on social media varies across different age groups.

Young Demographic Compared to Older

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The younger demographic, specifically 13-year-olds, tend to spend an average of 4.1 hours per day on social media, while 17-year-olds top the chart at 5.8 hours. 

Not Just Age Is a Factor

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However, it’s not just age that influences social media usage. Girls, on average, spend nearly an hour more on social media each day compared to boys, with the figures standing at 5.3 hours and 4.4 hours, respectively.

Survey Methodology

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The data for this survey was collected from the Familial and Adolescent Health Survey, which included responses from 1,591 adolescents and 6,643 parents. 

Comprehensive Dataset

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This comprehensive dataset allowed for a deep exploration of the factors influencing teenagers’ social media usage, including personality traits and parental restrictions.

YouTube and TikTok Dominate

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Among the myriad social media apps, YouTube and TikTok reign supreme among teenagers. 

Average Time Spent

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On average, teens reported spending 1.9 hours per day on YouTube and 1.5 hours per day on TikTok. 

Interesting Finding

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Interestingly, boys prefer YouTube, while girls are more inclined towards TikTok. Instagram is also popular among teenagers, claiming 0.9 hours of their daily social media time.

Personality Traits Influence

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One of the fascinating findings from this study is the connection between personality traits and social media usage. 

“Big Five Personality Traits”

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Psychologists commonly refer to the “Big five personality traits,” and the survey indicated that conscientiousness, associated with self-control and self-regulation, plays a significant role. 

Lower Conscientiousness

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Teenagers with lower conscientiousness levels spend an average of 1.2 hours more on social media per day than those with higher conscientiousness scores.

Other Personality Traits

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Other personality traits, such as emotional stability, openness to experience, agreeableness, and extroversion, also exhibit correlations with social media usage, although they are comparatively weaker.

The Role of Parental Restrictions

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Parental influence emerges as another crucial factor. Adolescents report spending 1.8 hours less on social media apps if their parents strongly agree with screen time restrictions. 

Further Indications

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The survey further indicates that 25% of parents strongly agree that they restrict screen time for their children, showing that parental decisions significantly impact their teenagers’ online activities. Interestingly, parental education and political ideology also shape these restrictions.

The Bigger Picture: Teen Mental Health

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The explosion of social media usage among teenagers has prompted scholars to investigate its potential impact on mental health.

Studies have highlighted how technology companies use design to engage users for extended periods. 

2022 Study

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A 2022 article in the American Economic Review revealed that 31% of social media time is attributed to “self-control problems.”


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The data from this Gallup survey provide valuable insights into the world of teenage social media habits.

As we struggle with concerns about declining teen mental health, understanding the complex interplay between personality traits, parental restrictions, and social media use becomes more critical than ever. 

Ongoing Research

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The influence of social media on our youth, for better or worse, remains a dynamic field of study, and ongoing research will continue to shed light on its effects. 

The post YouTube and TikTok Dominate Teen Life, Says Gallup Social Media Survey first appeared on Back Edge News.

Featured Image Credit: Shutterstock / Antonio Guillem. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.

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